IFA 2010 has finally begun. At this year’s Internationale Funkausstelung (IFA) in Berlin, LG is serving up a spectacular mix of home entertainment products whose range, innovation and connectivity show consumers just how good life can be with LG. Because of the preview posting, you might have some expectation about LG booth but I’m sure it is more than you imagined. Let’s look around the completed booth!

　
The LG experience begins this year with a spectacular gateway adorned with a massive wall of 131 screens, giving visitors their first taste of the world of INFINIA.

Beyond this, just inside the LG booth, there is an array of LEX8 NANO FULL LED TVs, the newest offering in visual innovation. As the world’s first TV with nano technology, the LEX8 uses NANO Lighting Technology to disperse the LED light more evenly and effectively around the screen, producing pictures that are brighter, clearer and smoother than ever before.

Better still, thanks to its NANO Lighting Technology, the LEX8 also boasts an exceptionally slim line INFINIA Design, with the slimmest depth(0.88cm) and narrowest bezel(1.25cm) on any FULL LED TV on the market today.

　
If you go a little more inside, there is an OLED zone where the newest 31-inch 3D OLED TVs are displayed alongside of 15EL9500, the 15.1-inch OLED TV.

The 31-inch 3D OLED TV boasts the slimmest depth in the world, with a depth of just 0.29cm.
Look how slim it is! It even looks like a piece of glass sheet.

Pencil-thin and exceptionally light, LG’s OLED TVs are an elegant addition to practically any environment and surface, as the ceiling-mounted sets in the LG OLED zone at IFA 2010 can attest. Demonstrating the extraordinary possibilities for 3D on an OLED TV, the 31-inch 3D model seduces viewers into a world with a level of detail that is a wonder to behold.

　
The SMART TV zone is gaining a lot of attention. LG is showcasing its concepts for its groundbreaking SMART TV at IFA focusing on four lifestyle concepts: Easy, Fun, More, and Better.

Easy shows how a convenient Home Dashboard allows viewers to use applications and access premium content on a single screen; Fun demonstrates the SMART TV’s enjoyable and practical apps, ranging from coloring books for kids to first aid classes for adults; With More, LG SMART TVs show how you can get vast amount of content through its Media Link.; Better showcases quick, direct links to the hottest online services such as YouTube, Maxdome, Orange and MLB.

And to answer the growing trend toward bigger, more immersive TV sets, LG is also showcasing a 180-inch 3D Plasma Multi Vision. With its vast, utterly absorbing 3D picture, viewers can blast away at invading forces in a shoot-em-up game as you can see the above picture.

　

In other side, there are rooms for the visitors to experience LG’s various 3D products, including 3D sound Home Theater System and 3D projector.

 　

I think the visitors could feel the concept of INFINIA – the Infinite World – at IFA 2010 with LG’s innovative, cutting-edge products. I also could feel that people at LG are making huge efforts to enrich consumers’ lives through innovative technology. I hope you can join us one day at IFA show to discover how life can be good with LG.